CHANDELIER.
Switzerland, December 1992.
3333 collectors went on a boat trip to become owners of the ’92 Christmas Special. On Sunday morning in Luzern 5000 people were waiting in line to buy one of the 3333 tickets. The lucky winners could board one of three ships that would take them to their destination and main attraction: the glass company Roberto Niederer, who manufactured the plates of the “Chandeliers”. There, the passenger collectors each received a wooden box that contained the Christmas special. For the losing collectors there was still a small possibillity to get the special at one of the 22 Swatch dealers that together had another 2000 specials for sale. It took less than 30 minutes to sell those specials out.
(via Squiggly)
